AI Prompts for Marketing: 20+ Use Cases

AI is Transforming Marketing (If You Know How to Use It)

This guide is part of our Complete Guide to AI Prompt Optimization. For a comprehensive overview of all prompt engineering techniques, read the full guide.

Marketing teams using AI effectively are producing 3-5x more content, launching campaigns faster, and generating better insights than ever before. But there's a catch: generic prompts produce generic results.

"Write a social media post" gets you something. "Write a LinkedIn post for B2B SaaS founders highlighting our new analytics feature, focusing on time-savings vs. competitors, with a hook about wasted hours in spreadsheets, 150 words, include 3 relevant hashtags" gets you something you can actually use.

This guide provides 20+ battle-tested AI prompts specifically for marketing use cases—from content creation and campaign strategy to audience research and performance analysis. Each prompt is designed to produce professional, actionable output you can implement immediately.

Content Creation Prompts

Use Case 1: Blog Post Outlines

Scenario: You need to create a comprehensive blog post but want to structure it before writing.

Optimized Prompt:

Create a detailed blog post outline on [TOPIC]

Target Audience: [Specific demographic and role]
Primary Goal: [SEO ranking/Lead generation/Thought leadership]
Target Keyword: [Specific keyword]

Required Sections:
1. Introduction (include hook strategy)
2. Main body (suggest 3-5 H2 sections)
3. Conclusion with CTA

For each section, provide:
- Section title (H2 or H3)
- Key points to cover (3-4 bullet points)
- Suggested word count
- Internal linking opportunities
- Content format (paragraph/list/table/etc.)

Tone: [Professional/Casual/Technical/etc.]
Target Length: [Total word count]

Additional Requirements:
- Include data/statistic opportunities
- Suggest relevant examples
- Identify potential FAQ section

Example:

Create a detailed blog post outline on "Email Marketing Automation for E-commerce"

Target Audience: E-commerce store owners with 100-500 orders/month
Primary Goal: Lead generation for our automation platform
Target Keyword: "ecommerce email automation"

Required Sections:
1. Introduction (include hook strategy)
2. Main body (suggest 3-5 H2 sections)
3. Conclusion with CTA

For each section, provide:
- Section title (H2 or H3)
- Key points to cover (3-4 bullet points)
- Suggested word count
- Internal linking opportunities
- Content format (paragraph/list/table/etc.)

Tone: Practical and encouraging, not overly technical
Target Length: 1,800 words

Additional Requirements:
- Include data/statistic opportunities
- Suggest relevant examples (abandoned cart, welcome series)
- Identify potential FAQ section

Use Case 2: Social Media Content Calendar

Optimized Prompt:

Create a [TIMEFRAME] social media content calendar for [PLATFORM]

Company/Brand: [Description]
Target Audience: [Demographics and interests]
Primary Goals: [Engagement/Brand awareness/Lead generation/etc.]

Content Pillars:
1. [Pillar 1 - e.g., Educational content]
2. [Pillar 2 - e.g., Behind-the-scenes]
3. [Pillar 3 - e.g., User-generated content]
4. [Pillar 4 - e.g., Promotional]

For each post, provide:
- Date and time (best posting times for audience)
- Content pillar category
- Post copy (optimized for platform)
- Visual suggestions
- Hashtags (3-5 relevant)
- CTA
- Estimated engagement potential

Mix:
- [X]% educational
- [X]% entertaining
- [X]% promotional

Constraints:
- [Any limitations or requirements]

Use Case 3: Email Sequences

Optimized Prompt:

Create a [NUMBER]-email sequence for [PURPOSE]

Scenario: [Customer journey stage and trigger]
Audience: [Specific persona with pain points]

Sequence Goal:
- Primary: [Main conversion goal]
- Secondary: [Relationship building/Education/etc.]

For each email, provide:

EMAIL [NUMBER]: [Descriptive name]
Send timing: [When to send after trigger]
Subject line: [Compelling subject]
Preview text: [First line optimization]
Body structure:
  - Opening: [Approach]
  - Main content: [Key message]
  - Social proof element: [Type]
  - CTA: [Specific action]
  - P.S.: [Optional addition]
Word count: [Target length]
Tone: [Specific descriptor]

Success Metrics to Optimize For:
- Open rate target: [%]
- Click rate target: [%]
- Conversion target: [%]

Constraints:
- [What to avoid]
- [Brand guidelines]

Example - Welcome Series:

Create a 5-email welcome sequence for new newsletter subscribers

Scenario: User signed up via content download on "Remote Team Productivity"
Audience: Team leaders at remote-first companies (10-50 employees), struggling with async communication and accountability

Sequence Goal:
- Primary: Convert to free trial of our team productivity platform
- Secondary: Establish thought leadership and trust

For each email, provide:

EMAIL 1: Welcome + Set Expectations
Send timing: Immediately after signup
Subject line: [Compelling subject]
Preview text: [First line optimization]
Body structure:
  - Opening: Thank you + relate to their download topic
  - Main content: What they'll receive (weekly tips, cadence)
  - Social proof element: Number of teams using our methods
  - CTA: Set up your first async check-in (link to guide)
  - P.S.: Reply with your biggest remote work challenge
Word count: 150-200 words
Tone: Warm, helpful, peer-to-peer

[Continue for emails 2-5 with similar detail]

Success Metrics to Optimize For:
- Open rate target: 60%+
- Click rate target: 25%+
- Trial conversion: 8%+

Constraints:
- No hard selling in first 3 emails
- Focus on value and education
- Include personal story elements

Use Case 4: Product Descriptions

Optimized Prompt:

Write a product description for [PRODUCT NAME]

Product Details:
- Category: [Type of product]
- Key features: [List 5-7 features]
- Target customer: [Specific persona]
- Primary use case: [Main job-to-be-done]
- Price point: [If relevant - budget/mid/premium]

Competitors Position: [How competitors describe similar products]
Our Differentiation: [What makes this unique]

Structure:
1. Opening hook (25 words - focus on transformation/outcome)
2. Problem statement (50 words - paint the pain)
3. Solution overview (75 words - how product solves it)
4. Key benefits with features (100 words - benefit first, feature second)
5. Social proof (25 words - customer results or ratings)
6. Closing CTA (25 words)

Total: ~300 words

Tone: [Specific descriptors]
Perspective: [Customer-centric vs. product-centric]

Must Include:
- At least 2 specific outcomes/results
- Emotional trigger related to [specific emotion]
- One unique feature not in competitor descriptions

Must Avoid:
- Generic superlatives ("best," "revolutionary")
- Feature dumping without benefits
- Price discussion (unless specified)

Campaign Strategy Prompts

Use Case 5: Campaign Ideation

Optimized Prompt:

Generate [NUMBER] creative campaign ideas for [GOAL]

Company Context:
- Industry: [Specific industry]
- Product/Service: [What you offer]
- Current position: [Market position/stage]

Campaign Parameters:
- Budget range: [Amount]
- Timeline: [Launch date and duration]
- Primary KPI: [Main success metric]
- Secondary KPIs: [Supporting metrics]

Target Audience:
- Demographics: [Age, role, industry, etc.]
- Psychographics: [Values, motivations, behaviors]
- Current relationship: [Awareness stage]

For each campaign idea, provide:

CAMPAIGN [NUMBER]: [Creative Name]
Big Idea: [One-sentence concept]
Channels: [Primary and supporting channels]
Content Assets Needed:
- [Asset 1]
- [Asset 2]
- [Asset 3]
Timeline: [Key milestones]
Budget Breakdown: [Estimated allocation]
Expected Results: [Projected outcomes]
Risk Factors: [Potential challenges]
Why It Will Work: [Strategic reasoning]

Inspiration: Draw from successful campaigns in [relevant industries]
Constraint: Must be executable with our [team size/resources]

Use Case 6: Competitive Positioning

Optimized Prompt:

Develop positioning strategy to differentiate from [COMPETITOR]

Our Product: [Description and key features]
Their Product: [Description and key features]

Current Market Perception:
- How market views competitor: [Perception]
- How market views us: [Perception]
- Gap to close: [Difference]

Competitive Analysis:
What they do well: [Strengths]
Where they fall short: [Weaknesses]
Their target customer: [Who they serve]
Our target customer: [Who we serve]

Develop:
1. Positioning statement
   - For [target customer]
   - Who [statement of need]
   - Our [product/service]
   - Is [statement of benefit]
   - Unlike [competitor]
   - We [key differentiator]

2. Messaging pillars (3-4)
   - Each pillar should highlight our strength vs. their weakness
   - Include supporting proof points

3. Content themes for next quarter
   - Themes that establish our differentiation
   - Avoid direct comparison but imply superiority

4. Channels and tactics
   - Where our audience will be most receptive
   - How to reach them differently than competitor

Tone: [Confident without being arrogant / Data-driven / etc.]
Approach: [Educational vs. promotional / etc.]

Use Case 7: Landing Page Copy

Optimized Prompt:

Write landing page copy for [OFFER/PRODUCT]

Traffic Source: [Where visitors are coming from]
Visitor Intent: [What brought them here]
Conversion Goal: [Specific action]

Page Sections:

HERO:
- Headline (10 words max - clear benefit)
- Subheadline (20 words - expand on benefit, add specificity)
- CTA button text (2-4 words)
- Hero image suggestion

PROBLEM:
- Describe 3 pain points this audience experiences
- Make it specific and relatable
- ~100 words total

SOLUTION:
- How [product/offer] solves each pain point
- Include specific mechanism or approach
- ~150 words

FEATURES/BENEFITS:
Create 5-6 feature blocks:
- Icon suggestion
- Feature name (3-4 words)
- Benefit description (20-30 words each)

SOCIAL PROOF:
- 3 testimonial suggestions (quote + attribution)
- Trust indicators (stats, logos, ratings)

HOW IT WORKS (if applicable):
- 3-4 step process
- Clear, simple language
- ~75 words

FAQ:
- 4-5 objection-handling questions
- Clear, confident answers

FINAL CTA:
- Different angle than hero
- Add urgency or bonus if appropriate
- ~50 words

Overall Tone: [Specific descriptors]
Voice: [First person / Second person / etc.]
Emotional Approach: [Hope / Fear / Curiosity / etc.]

Optimize For:
- Clarity > cleverness
- Scanability (short paragraphs, bullet points)
- Conversion-focused (CTA visibility)

Audience Research Prompts

Use Case 8: Persona Development

Optimized Prompt:

Create a detailed buyer persona for [PRODUCT/SERVICE]

Based on:
- Current customer data: [Summary of who buys now]
- Target market: [Who you want to reach]
- Product positioned as: [How you position it]

Develop comprehensive persona including:

DEMOGRAPHICS:
- Age range
- Job title and seniority
- Industry
- Company size
- Location/Region
- Income range (B2C) or Budget authority (B2B)

PSYCHOGRAPHICS:
- Primary goals (professional and personal)
- Main challenges and frustrations
- Daily responsibilities
- Decision-making style
- Values and priorities
- Influences and information sources

BEHAVIORAL:
- How they research solutions
- Objections to overcome
- What triggers purchase
- Preferred communication channels
- Content consumption habits
- Technology adoption level

JOURNEY:
- Awareness stage: [How they discover the problem]
- Consideration stage: [How they evaluate solutions]
- Decision stage: [What closes the deal]
- Retention: [What keeps them engaged]

MESSAGING GUIDANCE:
- Language they use (include jargon if relevant)
- Tone that resonates
- Topics that interest them
- Messages to avoid

PERSONA NAME: [Give it a memorable name]
ONE-SENTENCE SUMMARY: [Capture essence]

Include a "Day in the Life" narrative: ~200 words showing how our product fits into their actual workflow/life.

Use Case 9: Market Trend Analysis

Optimized Prompt:

Analyze current trends in [INDUSTRY/MARKET] and suggest marketing implications

Industry: [Specific industry]
Our Position: [How we fit in the market]
Time Frame: [Current state and 12-month outlook]

Research and provide:

1. EMERGING TRENDS (Top 5)
For each trend:
- Trend name and description
- Evidence (data points, examples)
- Momentum (growing fast / steady / slowing)
- Audience adoption level
- Opportunity or threat for us?

2. SHIFTING CUSTOMER BEHAVIORS (Top 3-4)
- What's changing in how customers buy/research/use solutions
- Why it's happening
- Timeline to mainstream adoption

3. COMPETITIVE LANDSCAPE SHIFTS
- New entrants or disruptors
- Strategic moves by established players
- Gaps or opportunities opening

4. MARKETING IMPLICATIONS
For each trend, provide:
- How we should respond
- Messaging opportunities
- Content themes to develop
- Channels to prioritize or deprioritize
- Timeline for action

5. STRATEGIC RECOMMENDATIONS
- Immediate actions (this quarter)
- Medium-term positioning (6-12 months)
- What to double down on
- What to sunset or deprioritize

Format as strategic brief with executive summary + detailed sections

SEO & Content Optimization Prompts

Use Case 10: SEO Content Brief

Optimized Prompt:

Create an SEO content brief for [TARGET KEYWORD]

Keyword: [Primary keyword]
Search Intent: [Informational / Commercial / Transactional / Navigational]
Current Ranking: [Our position or "not ranking"]

COMPETITIVE ANALYSIS:
Analyze top 5 ranking pages:
- What topics do they all cover? (commonalities)
- What's missing from current results? (gaps)
- Average word count of top results
- Common content structures
- Backlink patterns (if known)

CONTENT STRUCTURE:
Recommended outline:
- Suggested H1 (include keyword naturally)
- 5-7 H2 sections (analyze what top pages cover)
- Key H3 subsections
- Recommended word count: [Based on competitive analysis]

KEYWORD STRATEGY:
- Primary keyword: [Target keyword]
- Secondary keywords (LSI):
  - [Related term 1]
  - [Related term 2]
  - [Related term 3]
- Keyword density target: [Recommendation]
- Where to include keywords: [Strategic placement]

CONTENT REQUIREMENTS:
Must include:
- [Element 1 - e.g., Step-by-step guide]
- [Element 2 - e.g., Comparison table]
- [Element 3 - e.g., FAQ section]

Search Intent Match:
- What question is the searcher asking?
- What answer will satisfy them?
- What action should they take after reading?

INTERNAL LINKING:
Suggest 5-7 relevant pages to link to:
- [Page 1 - with anchor text suggestion]
- [Page 2 - with anchor text suggestion]

UNIQUE ANGLE:
How we'll differentiate from existing content:
- [Our unique perspective or approach]

SUCCESS METRICS:
- Target position: [Goal ranking]
- Target timeline: [How long to rank]
- Expected traffic: [Monthly visitors]

Conversion Optimization Prompts

Use Case 11: CTA Optimization

Optimized Prompt:

Create 10 variations of a call-to-action for [CONVERSION GOAL]

Context:
- Page type: [Homepage / Landing page / Blog post / etc.]
- Offer: [What they're getting]
- Audience state: [Hot / Warm / Cold]
- Current CTA (if testing): [Existing version]
- Current conversion rate: [%]

Generate CTAs with different approaches:

1-2. BENEFIT-FOCUSED:
[Emphasize what they gain]

3-4. URGENCY/SCARCITY:
[Create FOMO or time pressure]

5-6. CURIOSITY/INTRIGUE:
[Make them want to know more]

7-8. RISK-REVERSAL:
[Reduce perceived risk]

9-10. DIRECT/CLEAR:
[No fluff, crystal clear action]

For each CTA provide:
- Button text (2-5 words)
- Supporting microcopy (optional, under button)
- Rationale (why this approach might work)

Additional considerations:
- Tone: [Match brand voice]
- Length: Favor [brevity vs. clarity]
- Action words that resonate with this audience: [Suggest verbs]

Recommend top 3 to A/B test with hypothesis for each.

Use Case 12: Email Subject Line Testing

Optimized Prompt:

Generate 20 email subject lines for [EMAIL PURPOSE]

Email Context:
- Campaign: [What this email is part of]
- Audience: [Segment specifics]
- Goal: [Open rate / Click rate / Conversion]
- Send day/time: [When it goes out]
- From name: [Who it's from]

Current benchmark:
- Average open rate: [%]
- Current subject line approach: [Description]

Create subject lines using different tactics:

CURIOSITY (4 variations):
[Make them want to know more]

BENEFIT-DRIVEN (4 variations):
[Clear value proposition]

PERSONALIZATION (3 variations):
[Use their name, company, or relevant data point]

URGENCY (3 variations):
[Time-sensitive without being spammy]

QUESTION-BASED (3 variations):
[Pose relevant question]

NUMBER-BASED (3 variations):
[Use specific numbers or lists]

For each subject line:
- Character count (keep mobile in mind)
- Spam score risk (low/medium/high)
- Predicted open rate (based on best practices)
- Emoji suggestion if appropriate

Constraints:
- Max 50 characters for mobile preview
- Avoid spam trigger words: [List any]
- Brand voice: [Descriptor]

Recommend top 5 to test with rationale.

Analytics & Reporting Prompts

Use Case 13: Performance Analysis

Optimized Prompt:

Analyze marketing performance data and provide actionable insights

Campaign/Channel: [What you're analyzing]
Time Period: [Date range]
Goal: [What this campaign aimed to achieve]

Data Provided:
[Paste relevant metrics or describe data available]

Analysis Required:

1. PERFORMANCE SUMMARY
- What worked well (above benchmark)
- What underperformed (below expectations)
- Biggest surprises (unexpected results)

2. TREND IDENTIFICATION
- Patterns over time
- Day-of-week or time-of-day insights
- Seasonal factors

3. SEGMENT ANALYSIS
Compare performance across:
- Audience segments
- Content types
- Channels
- Device types
- [Other relevant dimensions]

4. ATTRIBUTION INSIGHTS
- What drove conversions
- Assist vs. direct conversion paths
- Undervalued touchpoints

5. RECOMMENDATIONS (Prioritized)
High Impact, Quick Wins:
- [Action 1]
- [Action 2]

High Impact, More Effort:
- [Action 3]
- [Action 4]

Testing Opportunities:
- [Hypothesis 1 to test]
- [Hypothesis 2 to test]

6. FORECAST
Based on current trajectory:
- Projected results for next period
- What needs to change to hit goals
- Resource allocation suggestions

Format as executive summary (200 words) + detailed sections
Include specific numbers and percentages throughout
Highlight 3-5 key takeaways at the top

Advanced Marketing Prompts

Use Case 14: Brand Voice Guidelines

Optimized Prompt:

Develop comprehensive brand voice guidelines for [BRAND]

Brand Background:
- Industry: [Specific industry]
- Mission: [Why you exist]
- Values: [Core values]
- Personality: [Brand personality traits]
- Target audience: [Primary customer]
- Differentiation: [What makes you different]

Create guidelines that include:

1. VOICE CHARACTERISTICS (4-5)
For each characteristic:
- Trait name
- What it means
- What it doesn't mean
- Example in practice

Example format:
"We are [TRAIT]: [Description of what this looks like]
We are not [OPPOSITE]: [What we avoid]
Example: [Good example] vs. [Bad example]"

2. TONE VARIATIONS
How voice adapts by context:
- Social media:
- Blog content:
- Email marketing:
- Sales collateral:
- Customer support:
- Crisis communication:

3. LANGUAGE GUIDELINES
- Words we use / Words we avoid
- Technical jargon: [When and how to use]
- Sentence structure: [Short/long, simple/complex]
- Active vs. passive voice
- Contractions: [Yes/No/Sometimes]
- Humor: [Appropriate use]

4. GRAMMAR & MECHANICS
- Oxford comma: [Yes/No]
- Numbers: [Spelled out vs. numerals]
- Capitalization style
- Acronyms first use
- [Other style choices]

5. SAMPLE REWRITES
Take these generic statements and rewrite in our voice:
- "We're excited to announce a new feature"
- "Thank you for your purchase"
- "We apologize for the inconvenience"
- "Learn more about our product"
- "Sign up for our newsletter"

6. DO'S AND DON'TS
Provide 10 clear examples:
✓ DO: [Example]
✗ DON'T: [Counter-example]

Format as usable document a team member could reference while writing

Use Case 15: Objection Handling Framework

Optimized Prompt:

Create objection handling framework for [PRODUCT/SERVICE]

Product: [Description]
Price Point: [Cost]
Target Customer: [Who buys]
Sales Cycle: [Typical timeline]

Common Objections We Face:
1. [Objection 1 - e.g., "Too expensive"]
2. [Objection 2 - e.g., "Not the right time"]
3. [Objection 3 - e.g., "Prefer competitor X"]
4. [Objection 4]
5. [Objection 5]

For each objection, provide:

OBJECTION: [Exact wording customers use]

WHAT IT REALLY MEANS:
[The underlying concern or fear]

EMPATHY STATEMENT:
[How to acknowledge without agreeing]

REFRAME:
[How to shift perspective]

EVIDENCE/PROOF:
[Data, testimonial, case study that addresses it]

RESPONSE SCRIPT:
[Exact language to use - 3-4 sentences]

FOLLOW-UP QUESTION:
[Question to move conversation forward]

WHEN TO WALK AWAY:
[If this objection indicates they're truly not a fit]

Format:
- Sales team can use as quick reference
- Include both email and verbal responses where different
- Add notes on tone (confident, consultative, etc.)

Also include:
- Prevention strategies: How to address before they come up
- Red flag objections: Which indicate they're not qualified

Your Marketing Prompt Library

These prompts are starting points. The real power comes from customizing them to your specific:

• Industry
• Audience
• Brand voice
• Goals
• Constraints

Best Practices:

1. Save What Works: Build a library of prompts that deliver results for your use cases
2. Iterate: Refine prompts based on output quality
3. Combine Techniques: Layer specificity, context, and examples for best results
4. Test Variations: A/B test different prompt approaches
5. Share with Team: Create consistency across your marketing team

Taking Your Marketing AI Further

These 20+ use cases are just the beginning. Want to master the complete art of prompt optimization? Return to our comprehensive guide to explore all techniques, industry use cases, and real-world examples.

The marketers winning with AI aren't using it to replace strategy—they're using it to execute faster, test more, and produce higher quality at scale. With the right prompts, you can too.

Start with one use case, master it, then expand. Your AI-powered marketing advantage awaits.